ABOUT ME
I’m a business-focused creative based in Grand Rapids, MI with over a decade of experience in Digital Marketing, Operations Management, Project Management, and Brand Development.
Over the years, I’ve worked across multiple industries, which taught me how to adapt quickly, bring a fresh perspective, and create solutions that actually work for different kinds of businesses.
I’m known for being ambitious, reliable, and detail-oriented, with a strong eye for aesthetics and the drive to see projects through the right way.
Clients and colleagues often describe me as a driving force, someone who can connect strategy with creativity and make ideas not just look good, but succeed in the real world.
MY SPECIALITIES
Project Management:
Project management is a core strength of mine. With experience across multiple industries, I’m able to bring structure to creative and operational projects by keeping teams aligned, budgets under control, and deliverables moving toward completion. My focus is simple: keep things moving and get it to the finish line.
Operations:
I bring hands-on operations management experience across multiple businesses, including running a high-volume construction firm. I understand how systems, people, and processes need to work together to keep a business running efficiently and customers coming back. My approach is grounded in execution, not theory.
Digital Media:
I create digital media that brings brands to life. From photography and video to social media content and flyer design, my focus is on building visuals that feel intentional, on-brand, and ready to perform in the real world. Everything I produce is designed to connect, communicate, and move projects forward.
Brand Development:
I specialize in turning ideas into real brands. I’ve spent years helping turn concepts into reality, and helped launch multiple businesses from the ground up. From early-stage branding and visual direction to product development and marketing strategy, I help shape brands from concept through launch, making sure what’s built looks right, works properly, and is ready for market.
Advertising:
My approach to advertising is built around efficiency. I run Meta and Google ad campaigns that are designed to perform without unnecessary spend. I prioritize clear strategy, strong creative, and ongoing adjustments to help clients see real returns.
Check out some of my recent projects and work below.
PROJECTS:
At Krash Gordon Media, I lead creative direction and production across photography, video, design, and marketing strategy.
Combat sports has become the centerpiece of my work. I've covered professional and amateur boxing events, created content for fighters, gyms, and promoters, had work featured by DAZN and The Ring, and built a reputation for capturing the moments that define the sport.
Beyond fight night, I develop brand identities, social content, apparel, and marketing campaigns that help athletes and businesses grow their audience and stand out. From concept to final delivery, I manage every stage of the creative process while helping clients turn attention into opportunity.
At Uppercut Sports, I helped build the brand from the ground up through creative direction, product development, and marketing.
I led the design of products, packaging, apparel, and digital assets while producing photography, video, and promotional content that supported product launches and brand growth.
Beyond creative work, I managed Meta advertising campaigns, coordinated manufacturing and print vendors, and developed partnerships with athletes, gyms, and creators to expand the brand's reach within the combat sports community.
01. PROKLIVITY
At Proklivity, I helped businesses grow through branding, content creation, and digital marketing.
I developed brand identities, designed logos, produced photo and video content, and led multi-channel marketing campaigns that aligned creative execution with business goals.
I managed social media strategies for brands with audiences exceeding 100,000 followers and created high-performing content that consistently increased reach and engagement. One client generated more than 1.4 million views in 30 days through a strategic social media campaign.
I also helped launch and grow the social media presence for the King of the Jungle National Championships, creating content that expanded the promotion's digital footprint within the combat sports community.
For the Michigan Golden Gloves Association, I built and managed the organization's digital presence, launching its Instagram, YouTube, and TikTok channels and overseeing content strategy through the 2025–2026 season.
I photographed and filmed every major event, traveled with Team Michigan to the National Golden Gloves Tournament in Tulsa, and created consistent photo and video content that showcased athletes, coaches, and the tournament experience.
I developed and managed a content calendar, ran Meta advertising campaigns during the tournament, and helped grow the organization's online reach. During a 90-day period, the content generated more than 292,000 views, significantly increasing visibility for amateur boxing in Michigan.
For GreenLion Studios / SobaOne, I led creative strategy and marketing for the brand's digital presence, helping shape the direction of a new e-commerce website and supporting its launch.
I produced photography, video, graphics, and product imagery that established a cohesive visual identity across the website, social media, and marketing campaigns.
I also managed the launch of a new apparel line, overseeing design, production coordination, launch planning, and promotional content to bring the collection from concept to market.
I founded Clarus Home Solutions in 2014 and grew it into a full-service residential remodeling company serving the greater Grand Rapids area.
Over the years, I’ve managed hundreds of renovation projects. From kitchens and baths to full interior rebuilds, overseeing every phase from estimating and budgeting to vendor coordination and on-site execution.
Beyond the tools, I’ve built systems. I developed relationships with more than 20 trade partners and implemented workflows that kept projects on schedule and clients informed.
That mix of hands-on experience, strategic planning, and client communication gave me a strong foundation in project management, leadership, and operational efficiency skills I now bring into every business and creative project I take on.
SEE MY PORTFOLIO HERE
TESTIMONIALS
Here's what some of my clients have to say about their experience working with me.
BJ- GreenLion Studios
"Kyle has been amazing to work with! I have worked with quite a few content creators and Kyle is by far the best I've ever worked with!!
He gets it."
Cyndee H- Synaptic Approach
"I met Kyle at a Chamber event and was impressed from the start. He communicated clearly, showed up on time, and made the video shoot smooth and stress-free. He coached me through the process with patience and delivered high-quality edits ahead of schedule.
I’m happy with the results and look forward to working with him again."
Shayna- Ampdre Realty
I had a GREAT experience getting photos done by Kyle. I am extremely uncomfortable in front of cameras and he was so laid back and made it much easier.
He was also so patient and accommodating for all the different outfits and locations. After getting my photos back, I'm already wanting to book another session to get even MORE! 10/10 experience!
Brian- MGGA Tournament Director
Kyle did an excellent job for the Michigan Golden Gloves 2025 Tournament.
Great photos, great video and helped us tremendously with getting more subscribers and views on our materials.
